PHRASE ALTERNATIVE

Redokun: the Phrase TMS alternative for manufacturing marketing teams

Smartcat alternative

Phrase is an enterprise language platform for localisation teams and language service providers, with separate products for documents, software, and media. Redokun does one job: it translates your catalogues, datasheets, and brochures with your own translators, and gives the file back in the same format.

Translate a few times a year? Project Pass: one project, one price.
Translate regularly? The Workspace Plan.

Start your 14-day free trial
No credit card required
Translate documents such as InDesign, Word, PowerPoint, XLIFF, HTML, Excel, etc

Trusted by manufacturers shipping materials in 5, 10, or 20+ languages

Which tool fits your team

Both tools translate InDesign, Word, PowerPoint, and Excel files. They are built for different teams.

PHRASE is the better fit if you:

Have a localisation team or work as a language service provider
Translate software strings, websites, and video as well as documents
Need CMS, Figma, or code repository integrations, or advanced workflow automation
Work with translators who already know Phrase, which many agencies and freelancers do

Redokun is the better fit if you:

Are a marketing team at a manufacturer, without a localisation department
Translate catalogues, datasheets, manuals, and brochures
Want to start today without a sales call, and pay monthly if you prefer
Have one project now and do not want a subscription

Redokun vs Phrase: feature comparison

Redokun

PHRASE

Built for

Marketing teams at manufacturers translating documents

Localisation teams and language service providers

What you buy

One product for document translation

A platform of products: TMS, Strings, Orchestrator, Language AI, and more

InDesign

Applicable icon

.idml, layout preserved · Adobe Technology Partner

Applicable icon

.idml, with detailed import options and in-context preview

AI translation

DeepL, Google Translate, and ChatGPT, included

Phrase Language AI, with customisable MT profiles and glossaries

Who translates

Your own translators, distributors, or agency.

Unlimited TMS seats on business plans, with vendor management

Integrations

File-based: upload and download

Figma, Slack, WordPress, and code repositories. AEM and Contentful on higher tiers

How to get started

Sign up for a 14-day free trial and start the same day

Business plans start with a sales conversation

One-off project, no
subscription

Applicable icon

Project Pass

Non applicable icon

Not offered for businesses

Billing

Monthly, or annual with a 15% saving

Billed annually

Redokun
Smartcat

Phrase is built for a localisation department. Most manufacturers' marketing teams don't have one.

Phrase gives a localisation team a lot to work with: separate products for documents and software strings, workflow automation, vendor management, and quality scoring. Someone has to set it up and run it. A marketing manager at a mid-sized manufacturer usually owns translation alongside everything else:

‍A catalogue update is due before a trade show. You need to upload the file this week, not after a procurement cycle.

‍Your translators are a freelancer, a distributor's product manager, and an agency. They need a link to the document, not a platform to learn.

‍Translation comes in waves. A catalogue in spring, a datasheet run in autumn. An annual contract sized for a localisation team doesn't match that.

Redokun is built for this situation. Upload the file, invite your translators, and download the finished document.

Moving from Phrase to Redokun

Start and finish your next translation project without extracting or copy-pasting any text from your document.

1

Bring your Translation Memory

Export it from Phrase TMS as a TMX file and import it into Redokun, so you keep every segment you've already paid for.
2

Bring your terminology

Export your Phrase term base and add those terms to your Redokun Glossary. Or you can build your Glossary using Redokun's AI Glossary Suggestions.
3

Upload your source files.

Use the same .idml, .docx, .pptx, or .xlsx files you sent to Phrase. See the full list of supported file types here.
4

Invite translatorsand Pre-translate

Send your translators an email invitation. They review and confirm each segment in the browser, and you download the finished file.

What changes when you translate in Redokun

You can start this afternoon

Create an account, upload a document, and invite your first translator. There is no sales call, no onboarding programme, and nothing to install.

Start your 14 day free trial now
redokun-ui-upload-a-document

Your translators work in one editor you can see

Invite a freelancer, a distributor, or an agency by email. They translate in the browser, and you see progress by document and by language. If an agency prefers its own tools, export the phrases and import their work back in.

Start your first project today
redokun-styled-ui-web-editor-collaboration

When a spec changes, translators only see what changed

Upload the revised document. Quick Revisions carries over every confirmed segment in every language, so your translators handle only the new or edited text.

See how Quick Revisions work
redokun-feature-quick-revision-upload

Frequently asked questions

Can I move my Phrase Translation Memory to Redokun?
Open FAQ iconClose FAQ icon

Yes. Export your Translation Memory from Phrase TMS as a TMX file and import it into Redokun.

Does Redokun handle InDesign files as well as Phrase?
Open FAQ iconClose FAQ icon

Both tools translate .idml files and return them with the layout in place. Redokun was founded by an InDesign expert and is an Adobe Technology Partner. The difference between the two is less about InDesign support and more about who each tool is built for.

Do I need a localisation manager to use Redokun?
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No. Redokun is built for marketing teams that manage translation alongside other work. You upload a file, invite your translators by email, and download the translated document.

Where do I start?
Open FAQ iconClose FAQ icon

If you have one project now, buy Project Pass and upload your files the same day. For ongoing work, create a free account and start your 14-day trial of the Workspace Plan.